U.S. companies spent more money on national advertising last year than ever before. Publishers Information Bureau last week reported that national advertising in magazines, Sunday supplements, and on radio & TV networks hit $958 million in 1952, up 9.4% from the year before. The top four advertisers were the same as in 1951: Proctor & Gamble ($38.6 million), General Foods ($22 million), Colgate-Palmolive-Peet ($21.8 million), General Motors ($19.7 million).
...
To continue reading:
or
Log-In
