Radio: Man with a Shoestring

Bill Berns, 33, is a square-faced radio executive with a crew cut, easy manner, busy brain, and a shoestring for a wallet. As program director for ABC's Manhattan outlet, WABC, Berns's job is putting entertainment and public-service items on his station on a practically nonexistent budget.

To get the job done, Berns sprinkles his listeners with inexpensive gimmicks instead of assaulting them with costly productions. Typical is Time Capsule (Thursday, 9:30 p.m., E.S.T.), a half-hour potpourri of life in the U.S. It is tape-recorded and filed with the Museum of Natural History, in case anyone wants a playback 100 years from...

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