CORPORATIONS: Schwap for Schweppes

In tropical climes, an indispensable rejuvenator to hard-working British colonials is gin & tonic. The tonic has always meant Schweppes, a bitter, effervescent quinine water supposed to ward off malaria & malaise. Last week Schweppes took steps to colonize the U.S. It made a deal with Pepsi-Cola Co. giving Pepsi sole rights to bottle Schweppes in North America, and Schweppes will buy Pepsi's plants in England. Within a few months, Schweppes hopes to ship its concentrate to the U.S., cut its price from 40¢ to about 15¢ for a 10-oz. bottle, and...

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