PUBLISHING: Teamwork

Most publishers do not allow their books to come out in cheap paperback reprints until sales in hard covers have petered out. Last week they were beginning to wonder if they had been wrong. They noted that the deal by which Houghton Mifflin and Ballantine Books published Cameron Hawley's Executive Suite (TIME, Dec. 8) simultaneously in $3 hard-cover and 35¢ paperback editions seemed to be a solid success. Ballantine, which has sold 375,000 copies in soft covers, is getting ready to print at least 100,000 more, a big sale for a paperback....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!