The Press: The Rare Bird

A Manhattan magazine editor once wired Miami Beach for a colorful story on the bustling resort business. Back came a disillusioning reply from the Florida resort's own pressagent, Steve Hannagan: "Business is lousy." The editor got no story, but he helped spread Steve Hannagan's fame as a rare bird among the shrill jays of pressagentry; he was regarded as "an honest pressagent."

As such, he became the best known in the U.S. to newsmen, and his Manhattan firm of Steve Hannagan Associates made millions getting the public better acquainted with such clients as Miami Beach, the Union Pacific Railroad, Coca-Cola, Owens-Illinois Glass,...

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