For six weeks last fall, 1,653 Protestant Sunday schools competed in an attendance-raising contest sponsored by Christian Life magazine. Among the attention-getting stunts used:
¶ Trinity Methodist Church in Los Angeles got Movie Cowboy Roy Rogers to bring his horse Trigger to church (TIME, Nov. 24).
¶ Superintendent Ray Anderson of the First Baptist Church in Lakewood, Calif. stayed up a eucalyptus tree for 20 hours, until attendance hit 1,000.
¶The winner announced this month: the San Gabriel, Calif. Union Church, which raised its average attendance from 1,000 to 2,000, aided by judicious use of all-night spotlights and the release of helium-filled balloons...
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