Business: Higher High Life

Outside the Miller Brewing Co.'s big new Milwaukee brewhouse last week, President Fred Miller, 46, helped two of his oldest workmen roll out the 3,000,000th barrel of Miller High Life Beer made in 1952. This output, said Fred Miller, boosted the company from sixth to fifth biggest in the U.S.

Brewer Miller did not intend to be content with that. In five years, spending $25 million on expansion, he had brought his High Life brew from 20th place to a position right behind Schlitz, Anheuser-Busch, Ballantine and Pabst. Last week President Miller announced that he is starting a second $20 million expansion....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!