In the running Art v. Box (Office war, Hollywood suffers fresh wounds each week. The moviemakers are proud and happy when the critics call their product art, but they tremble when exhibitors call the same product bad box office. Every one of the thousands of U.S. exhibitors knows, or thinks he knows, what his patrons like. Last week Boxoffice magazine let the exhibitors review a couple of critically acclaimed pictures: A Streetcar Named Desire and A Place in the Sun, both Academy Award movies.
Wrote Exhibitor Frank E. Sabin, from Eureka, Mont. (pop. 929): "[A Place in the Sun is] definitely...
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