MANAGEMENT: What Makes Tycoons Tick

Since Dreiser and Frank Norris, the businessman in U.S. fiction has seldom been a hero; if he has not been a heel, he has at least been a target for satire. In Marquand's Point of No Return, the satire was gentle, in The Hucksters sharp. In many other "realistic" novels, the businessman was actually a caricature. On sale last week was a book that broke the tired old pattern. In Executive Suite (Houghton Mifflin: $3), Cameron Hawley has depicted businessmen who are neither heroes nor heels nor geniuses but, in the words...

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