The Press: The Gimmick Man

In papers across the nation, the news broke with a splash. Headlined the New York World-Telegram and Sun: CROONER SENDS BLONDE INTO A TRANCE. Said the Long Beach Independent: LOVE SONG HYPNOTIZES BEAUTY. The Wichita Eagle carried a Page One picture of a "petite, shapely blonde, still unidentified . . . after she fell into a 'trance' while listening to Baritone Singer John Arcesi sing Lost in Your Love at a Las Vegas nightclub." U.P. and I.N.S. put the story on the wires. Though many newsmen suspected the story, they still ran it, and thus fell for one of the most...

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