On an ocean-front street in Miami Beach last week, 500 dealers swarmed around 16 brand-new trailers to see what was new in mobile homes for 1953. Most startling sight at the annual exhibition of Mid-States Corp., biggest trailer company in the U.S., was a lumbering, 65-ft. Executive Cruiser, with bar, built-in TV, movie screen, radiotelephone, conference room, and sundeck from which a model dived into a portable swimming pool. Price: $75,000. But the trailer that interested dealers most was the National, a smaller model with which Mid-States President William MacDonald, 44, hopes to boost his sales...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!