Business: The Jones Boys

For years along Manhattan's Ad Alley, hard-driving Duane Jones has been called the "box-top king." Working on such accounts as Bab-O, Sweetheart Toilet Soap and Tetley Tea, he plugged the products by distributing millions of box-top premiums. After he started his own agency ten years ago, Duane Jones Co., Inc.'s billings rose spectacularly, from $1,200,000 to $9,000,000.

Last year Adman Jones got a rude shock. Nine of his key aides, who owned less than ½ of 1% of the company, decided the agency would do better without him. President Robert Hayes told him, said Jones, that if he did not sell out...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!