Business: The Jones Boys

For years along Manhattan's Ad Alley, hard-driving Duane Jones has been called the "box-top king." Working on such accounts as Bab-O, Sweetheart Toilet Soap and Tetley Tea, he plugged the products by distributing millions of box-top premiums. After he started his own agency ten years ago, Duane Jones Co., Inc.'s billings rose spectacularly, from $1,200,000 to $9,000,000.

Last year Adman Jones got a rude shock. Nine of his key aides, who owned less than ½ of 1% of the company, decided the agency would do better without him. President Robert Hayes told him, said Jones, that if he did not sell out...

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