Radio: Play It Again

Joop Geesink, 39, is a ball-shaped Dutchman who runs the Dollywood Film Corp. in Amsterdam, where puppeteers, artists and moviemakers grind out some of the liveliest TV and theater commercials seen anywhere. Joop (pronounced yoop) supplies a few Michigan and California stations with beer commercials (Goebel Brewing Co.) which are so attractive that one station has actually received requests to "play it again." Most of Joop's commercials run about 20 seconds, feature remarkably lifelike, plastic puppets moving stringlessly, smoothly and expressively through slapdash roles. Only near the end of the "puppetoon" does the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!