MANAGEMENT: Successmanship

Manhattan Adman Shepherd Mead is a 38-year-old vice president of Benton & Bowles, and a devoted follower of Britain's Stephen Potter, founder and master of Gamesmanship (how to win at games "without actually cheating") and Lifemanship. Mead's ploy is successmanship. In his new book, How to Succeed in Business Without Really Trying (Simon & Schuster; $2.50), he sets down a valuable list of plonks and gambits for the aspiring junior executive ("any male in an office who sits down").

Choose Your Target. For his would-be successful businessman, young Pierrepont Finch, Mead first advises: choose the right...

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