Radio: Night & Day

CBS radio last week reported that housewives are apt to turn on their radios by day and save the TV set for the evenings, when the family gets together. In an advertising rate change that bore out this report, CBS radio announced a slash of some 20 to 30% on evening charges for its regular customers. Daytime rates would be boosted about 5%. The daytime boost brings CBS's rates back to where they were in 1951, when radio began to have doubts that it could outdraw TV in the morning and afternoon.


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