Radio: Go In to Win!

"Contest gold has all the lure of pirate gold" is a favorite maxim of Wilmer S. Shepherd, founder of the Shepherd Correspondence School of Contest Technique ("the Harvard of contest schools") in Philadelphia. Last week, Wilmer Shepherd was bubbling with pride because one of his students, Mrs. Beatrice A. Zimmer of Modesto, Calif, had won nylons for life in the Sachet Nylon last-line contest. He claims that in 21 years his students, mostly housewives, have won—through radio & TV, magazines, etc.—more than 40,000 prizes valued at $3,000,000.

The $36 Shepherd course consists of 75 highly charged, evangelical lessons ("Go in to win...

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