CORPORATIONS: King of the Kitchen

A minor mystery to most U.S. males is the fact that housewives always seem to have room for another spoon or egg beater in their crowded kitchen cabinets. But Chicago's 57-year-old Arthur Keating solved the mystery long ago. As head of Ekco Products Co. and king of the U.S. kitchenware business, it is his job to make women want ever more household gimmicks. Keating estimates that nearly a third of existing gadgets disappear every year: they are lost in the garbage, carted away by children, or battered shapeless by amateur earthmovers in the backyard. Keating makes it his business...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!