Radio: Rich Lather

Suspecting that there might be a few million soap-opera fans with nothing to do of mornings, one sponsor has worked out a plan to fill the breach. Beginning next month, NBC will record Procter & Gamble's afternoon soapers, Young Doctor Malone and The Brighter Day, from CBS lines, then play them back on the NBC network a day later. Cost of the service to P. & G., which spends several million dollars a year on 13 such programs, will be relatively small, since all the expensive work on the show goes into the live...

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