TRAVEL: Tourist's Bible

In France, no one who likes to eat and sleep well would think of setting out on an auto trip without a fat little red book in his pocket. The book: the Guide Michelin, maker and breaker of restaurant reputations all over France and one of the smartest promotion stunts ever dreamed up.

Last week the 1952 Michelin went on sale. A perennial bestseller (U.S. price: $3.75), the guidebook's print order is 200,000 copies, twice as much as the prewar figure. Its 880 pages are crammed with maps and tourist information of all sorts, with special emphasis on 8,000...

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