Cinema: Colossal

To confer on world exploitation of Quo Vadis, M-G-M last week brought its managers from 37 countries to Rome. But since no mere managers' meeting could possibly spark the proper promotional fire, M-G-M put on a $100,000 show called "Colossal Quo Vadis Conference" that nearly rivaled the blaze of the $6,500,000 picture itself.

When they arrived at Ciampino airport, the visitors got a preliminary taste of U.S. pressagentry. Robert Taylor's old Roman chariot led the planes off the runway and carried baggage to the waiting room. During the next few days the delegates:


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