Nobody knows how many hot-rod racing fans there are in the U.S., but Robert ("Pete") Petersen of Los Angeles knows their lingo. At 25, he has already made a small fortune publishing Hot Rod and other "hogbear" (real thing) magazines for them (TIME, Feb. 19, 1951). Early last fall Publisher Petersen and his top staff cartoonist, Tom Medley, 31, got an idea: since rodders seem to like their music as hot as their hopped-up engines, why not give them some with real "lowdown, George-gone-all-the-way" hot-rod lyrics?
Cartoonist Medley went to work on the lyrics....
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