COLORADO: Battle of the Bottle

Until last December, there was little about the Zook Building in downtown Denver to distinguish it from any other six-story office structure—except, of course, the uncompromising fact that it was named the Zook Building. But shortly before Christmas, Brown-Forman Distillers Corp. erected a gargantuan advertisement upon its roof: a $15,000, 38-ft. 9-in. model of an Old Forester bottle.

Except for a thirsty few who wistfully tried to figure out how much whisky it would hold if there were whisky in it (answer: 400,000 quarts), nobody paid much attention. But one day last month...

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