Researcher A. C. Nielsen this week dropped a pair of blockbusters:
¶ For the first time since his Texaco Star Theater went on the air in 1948, Milton Berle slipped from his No. 1 TV rating for three weeks in a row. The new champion: Arthur Godfrey's Talent Scouts, with 58% of the viewing audience. Adding insult to injury, Arthur Godfrey & His Friends won the No. 2 spot, with 55.8%. Berle (52.6%) is in third place, pressed closely by The Red Skelton Show (51.5%).
¶ There was even worse news for radio. Every one of the eight top TV shows...
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