Radio: Sponsored Election

Signed by CBS and Westinghouse Electric Corp.: one of the biggest contracts in television's program history. Subject: the presidential campaign. Westinghouse's show: at least 20 hours' coverage each of the Republican and Democratic conventions; a 13-week, bipartisan, "get-out-the-vote" campaign; election-night results, to continue "until the decisive trend has been established." Cost to Westinghouse: $3,000,000.


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