The Press: The Common Touch

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It is read in foxholes in Korea, in the cockpits of transatlantic planes, by Swedish farmers, Brazilian housewives, Japanese coal miners, Igorots in G strings.

The Reader's Digest is one of the greatest success stories in the history of journalism. It is also a unique proof that circulation alone can turn the trick, with no help from advertising revenue. In its 30 progressively successful years, the Digest has run not one line of paid advertising in its domestic edition (9,500,000 copies). This year the Digest should gross between $25 and $30 million, and net about $1,500,000.

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