GOODS & SERVICES: New Ideas, Oct. 22, 1951

At last week's football game between Georgia Tech and L.S.U., the ball looked like any other pigskin.* Only it wasn't leather; it was the first rubber football used in a big-time intercollegiate game.

The new ball was a trick play by Los Angeles' fast-moving W. J. Voit Rubber Corp. to win itself a big share of the football market now dominated by A. G. Spalding, Wilson and two others. The company was first in the game with a rubber basketball and softball, also began to make rubber footballs as far back as 1937. Other companies put them out also, and 30%...

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