Music: Backward Commercial

One of the most popular songs on the Rocky Mountain air for the past fortnight has been a jingly little piece that Disk Jockey Ronnie McCoy of Denver's KFEL calls Tout Contraire. It sounds something like a Slavic folk tune sung by a crooner with the hiccups. McCoy describes it as a "new foreign import." Listeners, trying to identify it, have variously guessed it to be French, German, Russian.

It is none of these. It is, in fact, the work of an advertising agency copywriter named Walter Kranz. He composed a singing commercial for a Denver clothing...

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