RETAIL TRADE: Super Gimmicks

In a glass and marble building just outside Philadelphia last week, the Baltimore Markets chain (25 stores) opened what it called "the world's largest supermarket." Inside the $1,000,000 air-conditioned building were such customer come-ons as a television lounge, haberdashery, glass-enclosed bakery, luncheonette and a fancy "cosmetics bar."

But it was at the check-out counters that customers got their pleasantest surprise. As they filed past the bank of 18 cash registers, their purchases were put on a soo-ft. conveyor belt leading underground to the five-acre parking lot outside. Car owners simply drove to the belt unloading point, presented their numbered sales...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!