The price war, started by Manhattan's Macy's, took on a familiar look. In most instances, in skirmishes throughout the nation, it was simply a return to the loss-leader method of catching customers. In Akron, druggists made much of lopping 30% and more off the prices of such national brands as Ex-Lax, Anacin, and Drene shampoo, left other prices unchanged. One Atlanta jewelry store caught the fever, cut diamond prices as much as 50%. Even in New York City, the war had simmered down to smaller price cuts, usually in cheaper lines. But there were still flare-ups. Union Square's S....
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