People, Jun. 18, 1951

The Beautiful People

Manhattan's furred & feathered café socialites turned out for an opening meal on the house when the Gayelord Hauser "Look Younger" Menu became a regular part of the Savoy-Plaza cuisine. Along with such unfamiliar entrées as yogurt and wild rice nut-burgers, they downed many a sample of the only cocktail recommended. "The grapefruit juice is for health," explained TV's Eloise McElhone, "and the gin is for sin." Quickly downing one himself, Dietitian Hauser strode to the microphone, proudly announced that Mrs. Betty Henderson, café society's 75-year-old flapper, had just marveled: "I...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!