The Press: The Supermagazmes

Most new magazines start out with small circulations, hopefully strive for the big time over a period of months or years. But last week a new magazine came out, trumpeting a guaranteed circulation of 1,500.000. Its name: Better Living. It is the latest addition to the family of slick-paper, slickly written magazines sold chiefly at the check-out counters of chain stores and supermarkets. These folksy, foxy supermagazines which lure people into stores, then help sell the store's products, now have a combined circulation of about 10 million a month.

Better Living is the superproduct of Manhattan Promoter Edward W. Miller, the Supermarket...

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