The Press: The Supermagazmes

Most new magazines start out with small circulations, hopefully strive for the big time over a period of months or years. But last week a new magazine came out, trumpeting a guaranteed circulation of 1,500.000. Its name: Better Living. It is the latest addition to the family of slick-paper, slickly written magazines sold chiefly at the check-out counters of chain stores and supermarkets. These folksy, foxy supermagazines which lure people into stores, then help sell the store's products, now have a combined circulation of about 10 million a month.

Better Living is the superproduct of Manhattan Promoter Edward W. Miller, the Supermarket...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!