Business & Finance: The Oilfield Shuttle

In Dallas, a woman boarding a Pioneer Air Lines DC-3 with her baby was surprised to have the stewardess present the baby with a new pair of shoes. She need not have been surprised: it was just another Pioneer sales promotion stunt. "We'll do anything for a customer," says Pioneer's Founder and Chairman William F. Long. "We'll get him a hotel room, rent him a car, lend him a horse, tend the baby, or run errands for him."

By doing all it can for customers, 56-year-old Bill Long has in five years made his...

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