CONTROLS: G. M. Loses

General Motors Corp. last week lost its fight against a rollback of its price increases on 1951 models. To G.M.'s suggestion that the increases be allowed to stand at least until a survey showed they were unjustified, Economic Stabilizer Alan Valentine gave a flat no. His reason: "Earnings of your company in the [third quarter] are running at the reported annual rate of $1.9 billion, as against an annual average rate of $827 million in the best three years prior to 1950." While ESA had "no interest in control of profits arising from increased volume, greater productivity or decreased expenses...

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