Very Bad

Cinemagnate Charles Skouras, whose chain of 500 theaters has been hard hit by television, last week let out a frightened yelp: "Our New York business has been very bad, our Chicago business has been very bad and our business in Southern California has been very bad. Attendance is off everywhere from 10% to 15% in television areas, [while] business is off only 2% to 4% in areas without television." His conclusion: theaters should "combine a good feature picture and television entertainment."


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!