No. 3 Man?

The top brass of General Motors Corp. this week heard advance news of a shuffling of their ranks. Executive Vice President Marvin E. Coyle, who started with G.M. as a secretary 39 years ago, will retire Jan. 1. Into Coyle's shoes as head of body fabrication, car assembly and accessory production will step short, dark and chunky Louis Cliff Goad, 49. It looked as if Goad was becoming the No. 3 man in the world's biggest manufacturing corporation. Ranking him will be President Charles E. Wilson and Harlow H. Curtice, the top executive vice president of the corporation and heir...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!