Religion: The Sales Approach

Until a couple of months ago, tall, sandy-mustached Willard A. Pleuthner was only a vice president of a big Manhattan advertising agency (Batten, Barton, Durstine & Osborn Inc.). Last week dazed Adman Pleuthner was trying to adjust himself to the fact that he had suddenly become an important layman-consultant to the country's Protestant churches.

Every day letters stream into his office on Madison Avenue posing all kinds of church problems. In his spare time he is making radio, TV and church appearances to discuss religious affairs. On Sunday of this week, Episcopalian Pleuthner...

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