The Press: No Flair

When Flair magazine came out last winter, it inspired a host of wisecracks and a clutch of New Yorker cartoons about the hole in its cover, the chopped-up pages and accordion inserts that unfold for a foot or more. But Flair's stories on such things as Americans in Paris, fox hunting, and how the Duchess of Windsor decorates her house failed to Stir up the same interest among readers or advertisers. Publisher Gardner (Look, Quick) Cowles and his wife, Flair Editor Fleur Cowles, who had dreamed two months ago of boosting their circulation guarantee from 200,000 to 250,000, got the realities...

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