An unpretentious show called Fireside Theater (Tues. 9 p.m., NBCTV) last week had shot to second place in TV popularity ratings. Having distanced such formidable rivals as Toast of the Town and Arthur Godfrey, it is now hot on the heels of TV's perennial leader, Milton Berle.
To Eastern TVmen, Fireside's surge has caused some alarm: it strikes directly at their ambition to make New York the television center of the U.S. by concentrating on "live" shows. Not only is Fireside produced in Hollywood, but it is done on film and costs less than...
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