Radio: Entering Wedge

For a while it looked as if TV might escape the daily soap opera. Du Mont, after five sponsorless months, dropped A Woman to Remember. In a one-month sustaining run, NBC was unable to sell These Are My Children. But this week, with Procter & Gamble's The First Hundred Years (weekdays 2:30 p.m., CBS-TV), commercial daytime soap opera put a determined toe in the television door.

The first episode plunged right into the teary wedding morning of Chris and Connie Thayer (Jimmy Lydon and Olive Stacey) and The First Hundred Years intends to sob-and-smile its way through in-law troubles, childbirth, alienated affections...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!