The Press: Hearst's Hideaway

To the promotion department of Hearst's big (circ. 347,467) Los Angeles Examiner, the world's sorry state offered a fine chance to boost circulation. Asked the Examiner last week: "What are you doing to protect your precious personal papers and valuable documents in the event of atomic bombing?" Sure that few Angelenos were doing anything, the Examiner printed a coupon entitling them to get their insurance policies and other documents microfilmed at Examiner headquarters for 25¢/ apiece. The Examiner promised, in addition, to deposit one copy safely in a vault in Colorado Springs. One Examiner reader was unimpressed. Said he: "To hell...

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