The Press: Enter Vision

In the crowded confusion of a fourth-floor Manhattan loft last week, a crew of 24 editors and writers shared the birth pangs of a new magazine. After putting to bed the first issue of Vision, a 25¢^ news fortnightly printed entirely in Spanish, they rushed 67,000 copies by plane to 5,000 newsstands all over Latin America.

Latin America already has several local newsmagazines, but many attempts at bigger ventures have failed because the founders counted on below-the-border advertising which did not materialize. Vision's founder, 32-year-old Publisher William E. Barlow, formerly an advertising space salesman with TIME International, reasoned that U.S. companies with...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!