BOLIVIA : Idea Man Florman and Chewing Gum

Florman suggested that carloads of U.S. chewing gum be shipped in for distribution to the Indi


Irving Florman's qualifications for the job of U.S. Ambassador to Bolivia were somewhat unorthodox when Harry Truman picked him last November. He had been a Manhattan inventor (cigarette lighters, mine detectors), and a sometime Broadway lyric-writer (Chauve-Souris, 1943). But he was a faithful contributor to Democratic campaigns—and an individualist. He let it be known right from the start that he planned to run his own show in his own way.

For his presentation of credentials to Bolivia's President Momerto Urriolagoitia (pronounced ooreo-la-goytcha), Florman decked himself put in a colorful outfit of his own devising: formal tails, the waistcoat of a dinner...

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