CORPORATIONS: A Brilliant New Name

On the West Coast, the biggest radio & television manufacturer is Los Angeles' upstart Hoffman Radio Corp. Its boss is handsome, white-haired H. Leslie Hoffman, 44, a supremely confident salesman who has more than tripled his gross (from $3,525,396 to $11,987,650) in two years. In that period his company's stock has soared from $2.75 to $16.50 after two splits, an actual increase of 1,200%.

Last week, Hoffman became the kingpin of West Coast radio. With the help of Oilman Edwin Pauley, the Los Angeles branch of the investment firm of Blyth & Co. and R. H. Macy's, he anted up...

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