Cinema: Hamlet to the General

After two years of showings at advanced prices ($.90 to $2.40), Sir Laurence Olivier's Academy Awardwinning Hamlet last week went into U.S. neighborhood movie houses at popular prices.

The film that the experts had at first called "too arty" had already been seen by millions of moviegoers in 2,000 big-city and small-town theaters, had returned a $2,500,000 net profit on a gross of $5,500,000.

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