After two years of showings at advanced prices ($.90 to $2.40), Sir
Laurence Olivier's Academy Awardwinning Hamlet last week went into U.S.
neighborhood movie houses at popular prices.
The film that the experts had at first called "too arty" had already
been seen by millions of moviegoers in 2,000 big-city and small-town
theaters, had returned a $2,500,000 net profit on a gross of
To continue reading:
Want the full story?
Get TIME the way you want it
Week Digital Pass — $4.99
Pay-As-You-Go DIGITAL ACCESS — $2.99
Year ALL ACCESS — Just $30! Best Deal!
Print Magazine + Digital Edition +
Subscriber-only Content on TIME.com
Learn more about the benefits of being
a TIME subscriber
If you are already a subscriber sign up — registration is free!