PARADE'S END (836 pp.]Ford Madox FordKnopf ($5).
In the making of a literary reputation, as in most other enterprises, it pays to advertise. Many writers (e.g., Bernard Shaw, William Saroyan) do much of the advertising themselves: each time their talents burst into flower they let off such chesty bugle notes of self-satisfaction that only the coldest, boldest critic dares to play deaf. But there are other good writers who bloom in silence, leaving it to the critics to sniff them out, though it may take years to place them in their proper niches.
The...