ADVERTISING: Yes, We Have No Bananas

For nearly six years on the radio, United Fruit Co.'s Chiquita Banana has admonished millions of U.S. citizens never to "put bananas in the refrigerator." Last week, Brooklyn's Piel Bros, brewing company was cashing in on Chiquita's success. Thirty-five times a week, in singing commercials, Piel's carols:

The space you save in your refrigerator

By not putting bananas there,

You can use when for friends you cater

By putting in some Piel's light beer.


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