Radio: How to Attract Women

In Manhattan last week, the TV industry was mulling over the advice of a practicing psychologist. Vienna-born Dr. Ernest Dichter had told his 60-odd corporate clients that U.S. women who claim they don't like daytime TV are only fooling.

Psychologist Dichter* arrived at this conclusion, not by asking women questions and totting up the answers, but by letting them "ramble on." He explained: "We use a free association technique." Added his pressagent: "Dr. Dichter's conducting a revolution against pure statistics."

By thus plumbing the female subconscious, Psychologist Dichter decided that what kept women from watching pure entertainment programs in the daytime was 1)...

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