In Chicago, United Paramount Theaters, Inc. signed an agreement to pipe Western Conference football games into three Chicago theaters and one in Detroit. Since no Big Ten games will be telecast to the public this fall, the four theaters will have exclusive rights to the games as they are played. NBC Vice President "Chic" Showerman happily ticked off the advantages: "On large-screen theater TV you can smell the players, they're that close. You can go to a game, you won't have to wear the old raccoon coat, and you don't have to get drunk."
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