BANKING: Insured Dates

The walls of seven Bank of America branches last week blossomed with pictures of a pretty girl, captioned "LISA, who is she?" Employees also sported picture buttons of dark-haired, smiling LISA.

Customers soon found that LISA stood for "Life Insurance Savings Account," the hustling $5.7 billion Bank of America's newest pitch. Under the LISA plan, any customer between the age .of three months and 46 years, who agrees to save from $200 to $1,000 by making regular monthly deposits, gets a free life-insurance policy without a physical examination. If the depositor dies before his savings program is completed, his beneficiary...

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