The Press: Freedom Road

Around the track of Rome's great Foro Italico last week clattered three chariots, each drawn by two snorting, straining steeds. Whipping them on were charioteers dressed in loose, flowing robes. Everything was plausibly Old Roman save for one garish, modern note: on the side of each chariot was a sign advertising one of Rome's leading newspapers. It was the second annual chariot race sponsored by Rome's press club, for the love of history, sport and cheap advertising.

The press club paid for the chariots, the costumes and the winners' purses. Each chariot was also sponsored by a district of Rome, which furnished...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!